Amazon Fire TV Launches Over 20 New Devices

Amazon has announced the launch of a flood of TVs with its Fire TV OS in Europe, including one with full Alexa integration.

The announcement to introduce over 20 new Fire TV devices was made at IFA 2019, which took place on September 4^th.

Since the launch of Fire TV more than five years ago, the brand has grown to include at least 37 million active users.

As such, it remains the number one streaming media player line of products in multiple countries, including the US, the UK, Japan, Germany and India.

The Next Logical Step

In the US, there are already a number of TVs with the OS selling through partnerships with Best Buy, Insignia and Toshiba as well as Amazon.

The sets are said to be performing extremely well in the market, and the next obvious step is to extend the line-up to other countries.

Europe, which has been lagging behind, is the recipient of multiple new products. With the backing of Currys PC World, a UK retailer, JVC is launching three new TVs.

These are all 4K HDR LED TVs with screen sizes ranging from 40 to 55-inches. In addition to selling through Currys PC World, they will also be available at Amazon UK.

Prices will start from £349 and the devices will all have HDR 10 and Dolby Vision.

For the US market, there will be a 65-inch Toshiba with 4K HDR and Dolby Vision. This will add to the existing range of Toshiba products selling through the Best Buy partnership.

Germany will see the launch of the very first OLED TVs with the Fire TV OS. There will be 55- and 65-inch models from Grundig which will start from €1,200.

Full Alexa Control for German Users

In addition, a number of other Grundig TVs in Germany will hit the market with prices starting from €260. One of the highlights of the range is a hands-free model with full Alexa integration.

Other exciting announcements include the launch of a new Amazon Fire TV Soundbar developed in collaboration with Anker brand, Nebula. This is already available for pre-order at $230 or £180 and shipments start on November 21^st.

Amazon Fire TV users in Europe will also get access to the 2020 Tokyo Olympics. This is courtesy of a partnership with Discovery and Eurosport in Europe.

There has also been an upgrade to the Fire TV Cube, the brand’s smart speaker and media hub hybrid. This will now sport a six-core processor, doubling its previous power, and incorporate support for 4K as well as Dolby Vision HDR content up to 60FPS.

Some of its voice controls will now be on-device, increasing performance and speed. Moreover, with far-field voice recognition, you will no longer need to shout over the TV.

It will also offer control over multiple other devices in your smart home, including your cable box, thanks to HDMI-CEC, the cloud and multi-directional infrared.

The unit is currently available for pre-order at $120 or £110, ahead of its October 10^th release in the US, the UK, Canada and Germany. It will be available in Japan from November 5^th.